Fashion and celebrity may be twenty-first century obsessions, but they were also key concepts in Regency culture. Both celebrated and condemned for their popularity, silver fork novels were extremely prolific during this period. These texts detailed the lives and loves of London fashionables and in doing so became a form of conduct book, offering guidelines for members of the socially aspirant middle class. Wilson looks at the social and literary impact of this significant genre and charts its role in the development of the novel as a form and its status in the literary marketplace.
Small enough to fit into your pocket when closed yet extending to3m when fully unfurled, this format is a practical and fun new first forthe genre. You can neatly open the book at each of the 15 scenes tocolour them in and then unfold it to full-length when finished to admireyour masterpiece.Fashion Unfurled features intricate fashion images from throughout theages with detailed fabric patterns, dazzling jewellery and glamorousaccessories to colour in.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
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